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From the buyer's chair

The Owner's Guide

Straight answers about what buyers look for, what makes them pay more, what makes them walk away, and how a business sale actually gets done.

Read in order or start where you need help

Each guide stands on its own. Together, they follow the full journey from the first decision through the Monday after closing.

Start the series

Guide 00

Start Here

Meet Sound Worth Services, understand why this series is written from the buyer's chair, and learn the language used throughout a business sale.

  • How buyers think
  • What is in the series
  • EBITDA, SDE, add-backs, and LOIs
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Guide 01

Before You Decide

Define what a good outcome means beyond price, understand what you may actually keep, and test whether the business is ready to sell.

  • Your goals after closing
  • Price versus net proceeds
  • Sellability checklist
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Guide 02

Getting Your Numbers Straight

Learn what profit means to a buyer, which add-backs hold up, and why clean books can increase both financing and cash at closing.

  • SDE and EBITDA
  • Defensible add-backs
  • First-week financial checklist
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Guide 03

What Your Business Is Worth

See how buyers work backward from cash flow, financing, and risk—and what makes one company earn a higher multiple than another.

  • How buyers set a price
  • Understanding multiples
  • Value drivers and risks
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Guide 04

Building a Business That Runs Without You

Reduce owner dependence by developing management, documenting the work, transferring relationships, and planning for licenses and people.

  • The month-off test
  • Building a manager
  • Customers, licenses, and key employees
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Guide 05

Who Buys Businesses Like Yours

Compare individual buyers, strategic acquirers, private equity, search funds, family offices, employees, and family members.

  • Five questions for every buyer
  • Buyer types and trade-offs
  • First-call red flags
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Guide 06

How Deals Get Put Together

Understand the pieces around the headline price: asset versus stock sales, bank financing, seller notes, earn-outs, retained ownership, and working capital.

  • Cash at closing
  • Seller notes and earn-outs
  • What is included in the sale
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Guide 07

From Handshake to Closing

Follow the full path from the first conversation through the offer, diligence, purchase agreement, financing, and closing day.

  • The four-to-nine-month timeline
  • Due diligence
  • Why deals fail
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Guide 08

After the Sale

Plan a deliberate handoff of relationships and knowledge, communicate with employees and customers, and know when it is time to step away.

  • Employment versus consulting
  • Telling employees and customers
  • A successful transition
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Your business. Your timeline.

Let's talk through what you see

If you are thinking about selling this year or in five, we will walk through your business with you. No cost, no obligation, and everything stays confidential.